America: more 500, future SRT Dart/Jeep, and a RAM diesel?

RAM 1500. Is it coming a diesel version? Photo by netcarshow.com

Some news are coming from America. The latest one is related to Fiat and its successful 500. After the good start of Abarth version with 160 hp, Fiat presents the 500 T version. They saw the lack of a mid size engine between the regular 500 with 105 hp and the Abarth one. That’s why the 500 T with 135 hp will become the option for those wanting more performance than ‘just’ 105 hp but can’t afford $22.000 dollars that costs the Abarth. The T version is expected to keep increasing sales as the car will cost $19.000 dollars $15.200 €, and offers a very nice engine with good especifications inside, though the car will not have Abarth logo. With this version, Fiat 500 family in America is now composed by the 500 Pop starting at $15.500 dollars ($12.350 €), the 500 Lounge, 500 Sport, 500C Pop, 500C Lounge, the 500 Abarth and finally the 500 T. Meanwhile the Electric version of the small car was confirmed to be on sale next year.

American Fiat 500 family. Though the Abarth version is the bestselling one, it’s just offers one body type

Another sporty to arrive, not yet though, is the Dodge Dart SRT version. According to Sergio Marchionne, what is only missing to complete the project is “how big is going to be the engine that will move the Dart to create the SRT version”. It means they are really considering a super powered version of the mid size sedan and maybe use a 4 cylinders turbo version with even more than the 235 hp that moves the Alfa Giulietta Quadrifoglio Verde. But as people from Autoblog Spain say, the SRT Dart could be moved by 300 hp and 2.0 MultiAir engine. The problem is that there is no 4 cylinder engine turbo available at the moment.

Dodge Dart GTS 210 Tribute, showed in Chicago Auto Show 2012. Photo by autofan.mx/tag/dodge/

On the other hand future plans of Chrysler group include the elimination of double products. It means the car company does not want to offer anymore two brand options for the same model. That is why they will remove from Chrysler’s range, the Town & Country which is the same car of Dodge Gran Caravan. Instead they will project a lighter minivan to be shared with Lancia and leave the popular Dodge alone. The same destiny for the Jeep Compass as it is practically the same Jeep Patriot. The C-SUV-segment from Jeep will be removed from dealers by the year 2014 to be replaced by a global compact SUV that might share platform with other products of Fiat-Chrysler Group, such as the next generation of Fiat Bravo, which could be replaced by a Cross Over. Regarding this news, it is weird Chrysler wants to get rid of the Town & Country as it was its best seller in 2011 with more than 102.000 units. The MPV is an excellent product that could be even more differenciated from the Dodge version with more luxury interiors. A smaller successor could be also an interesting thing but taking into account that Americans prefer big version of these kind of cars. In the case of the Compass, it has not been certainly a big success and that’s why they should work on a global compact Cross Over to fit expectations of American and European clients and to become a product to expand into other markets.

A render of a possible future compact Jeep. Illustration by inautonews.com

Finally, based on a spy photo, people from Automotive News comment the possible arrival of RAM pickup with diesel engine. They suggest the black speckled stain seen just above the exhaust (a common sign of Diesel engines) could be the proof that Dodge is working on a RAM diesel. Good news that should be analyzed carefully as Americans are not really used to this kind of engines and big trucks had been always associated with big petrol engines. Although diesel cars have become less unpopular in the last months, their market share is still low. In 2011 only 101.624 cars out of 12.7 million of total passenger cars sold in America, had the diesel technique, and none of them was a pickup.

Payment promotion: Chrysler America to maintain its sales growth

 

Chrysler 300. Photo by netcarshow.com

Chrysler 300. Photo by netcarshow.com

 

Chrysler America wants to mantain the good sales records. For this month they are offering people to take any model from their dealers of Chrysler, Dodge, RAM, Jeep and Fiat, and then begin to pay 90 days after. This will certainly boost their domestic sales which have grown up 33% in the first 4 months of 2012 in an overall market that grew 10%. Therefore, it is expected May sales to reach another record, and being much higher than May/11 when the whole group sold 115.363 vehicles, up 10% compared to 2009 figures. So far, best selling models have been the RAM Pickup, up 23%, Grand Cherokee, up 51% and Wrangler, up 30%. The only models to see decrease their sales are Chrysler Town & Country, down 16%, and Dodge Charger, down 7%.

More than 500.000 Facebook fans of Fiat USA

The success of Fiat’s return in American market has not stopped. Last week Fiat USA’s Facebook profile got its 500.000th fan becoming one of the fastest hit on this social network. The profile has just been available since March 2010 when Fiat began its idea of coming back to American market with its successful Cinquecento. The car, though, has been on sale from March 2011 and this year has become a hit not only in the streets but also on internet. Facebook has become an important Marketing tool in the industry as it comunicates directly to people all over the world in a permanent way, making usefull of people’s need to be online and in touch with their friends. This is how Fiat USA (a brand that pretty unknown or had a bad reputation in the States) is becoming even more popular than other Facebook profiles such as Mini USA that counts 272.000 fans, Smart USA, 70.000. Good for it!

Full production starts for the Dodge Dart

The all new Dodge Dart. Photo by netcarshow.com

The all new Dodge Dart. Photo by netcarshow.com

On monday May 7th, Belvidere Plant in Illinois began full production of the all new Dodge Dart. The pretty C segment sedan will be available in showrooms from june this year and it is expected to be a success as it certainly offers a great mix of nice exterior design, high quality interiors, and great engines developed with Fiat. “We are probably bulding the best product not just in the country but in the world” for Dodge, said George Welitschinsky, president UAW Belvidere Assembly Plant. Customers will have a choice of 12 exterior colours, 14 interior colours, 3 fuel efficient engines, 3 transmission choices, and world class aerodynamics starting at US$16.000, just below its main competitors: Chevrolet Cruze, Ford Focus and Toyota Corolla.

Photo by netcarshow.com

Photo by netcarshow.com

The Dart is a product that was born after Fiat’s take over Chrysler in early 2009. By that time, economic crisis made American Government to search for solutions to the bankrupted automotive sector. Dart is the answer to one of main conditions for this take over: to produce a small fuel efficient car (26 MPG city/41 highway) in America. Fiat brought its fuel efficiency technology to Chrysler and then they added Alfa Romeo’s C-EVO platform to get this beauty mid size sedan that will serve as the base for Fiat Viaggio in China. Those characteristics plus the fact that C segment is becoming really popular in the US market (third largest one with 16% market share, after SUV and D segment*), are enough to think that this product will reach important numbers very far from the flop of Dodge Caliber.  

2011 USA Market, C segment**

(Model: Units sold 2011 (Variation) / Units sold Jan-Apr/12 (Variation)

1. Toyota Corolla: 240.259 (-10%) / 93.232 (-8%)

2. Chevrolet Cruze: 231.732 (+846%) / 75.288 (0%)

3. Honda Civic: 221.235 (-15%) / 101.592 (+11%)

4. Hyundai Elantra: 186.361 (+41%) / 61.237 (-3%)

5. VW Jetta: 177.360 (+44%) / 54.424 (-6%)

6. Ford Focus: 175.717 (+2%) / 85.468 (+57%)

7. Toyota Prius: 136.463 (-3%) / 86.027 (+56%)

8. Nissan Sentra: 114.991 (+22%) / 39.173 (-21%)

9. Mazda 3: 102.417 (-4%) / 42.218 (+25%)

10. Nissan Versa: 99.730 (0%) / 43.530 (+18%)

11. Chrysler 200: 87.033 (+125%) / 44.981 (+120%)

12. Kia Forte: 76.294 (+11%) / 25.557 (-4%)

13. Subaru Impreza: 41.196 (-7%) / 29.243 (+86%)

14. Dodge Caliber: 35.049 (-22%) / 6.646 (-51%)

Photo by netcarshow.com

Photo by netcarshow.com

From the numbers above it is possible to conclude that C segment is moving and giving importance to new models such as new generation of Ford Focus and Honda Civic, or successful facelifts like the Chrysler 200. According to it, the new Dart could reach about 120.000 units on its first year of sales. Important to mention the big market share gained by hybrid Toyota Prius, something to be considered for future hybrid technology models of the group in America.

*FGW data basis

**Source: bestsellingcarsblog.com

USA: Chrysler, the only one of big three to grow up in April

April/12 was again an excellent month for Chrysler Group. In a overall market that moderates its growth (just 2%), the Pentastar was the only one of big three from Detroit to increase its registrations. A total of 141000 units of Chrysler, Dodge, Jeep, RAM and Fiat models were delivered, which represents an increase of 20% on Apr/11 and the 25th consecutive month of sales growth. Market share is also the highest achieved in 2012: 11.9%. This good result is mainly explained by the success of Jeep Grand Cherokee and Wrangler, RAM pickup and recently Chrysler 200 and 300. It is also expected the sales to be even better thanks to launch of Dodge Dart, available from June/12.

Nevertheless, Chryslers’ main challenge is to keep this good performance in a market that, despite its recover, is now facing a period of stabilization. And at the same time the Group should focus on improving its range of vehicules in D and E segment in order to face better Toyota, which continues to be the third in the ranking.

New sales record for Fiat 500 in the US

The small Fiat had the best sales performance during April/12 since its launch. 3845 units of the 500, 500C and Abarth were delivered to clients, which represents 336% more than one year ago and 4% more than the previous record in March/12. It brings YTD numbers to 12695 units. If this trend continues we expect total year sales of 40000 units, not far from the first forecasts of Mr. Marchionne of 50000 units/year. The success of Abarth version explains this great numbers. There is 6 month waiting list for this model which will become the biggest part of total sales.

It seems the US market will become largely the second market for the Cinquecento, after Italy, altough March/12 was practicaly the first one, when 3712 units were sold compared to a very poor result in Italy, 3107, due in part to transport strike.