The right car in the right place and in the right moment

Google Maps

Google Maps

If you go to Google Maps and type VW Södertälj, one of VW’s main offices in Sweden you will find something unusual. Just in front of the main entrance you will find a red Cinquecento, a car that certainly does not make part of VW portfolio. This particular scene is part of a Marketing campaign of Italians in Sweden for which they parked the right car (one of most representative Fiats nowadays), in the right place (just in front of main entrance of competitor’s headquarters) and in the right moment (just minutes before the Google camera passed). A nice move that for sure will have a reply from Germans.

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