March 2013: Once again, the Fiat 500L shines

*Sales figures for Austria, Czech Republic, Denmark, Germany, Greece, France, Italy, Ireland, Netherlands, Poland, Romania, Spain, Slovenia, Sweden and Switzerland. Estimated data for Fiat 500L and Citroen C3 Picasso in Germany and Sweden. No data for the Hyundai ix20 in France.   Source: Best Selling Cars Blog

*Sales figures for Austria, Czech Republic, Denmark, Germany, Greece, France, Italy, Ireland, Netherlands, Poland, Romania, Spain, Slovenia, Sweden and Switzerland. Estimated data for Fiat 500L and Citroen C3 Picasso in Germany and Sweden. No data for the Hyundai ix20 in France. Source: Best Selling Cars Blog

One more month and good news for Fiat. In March, it was one of the few brands with positive growth in Europe, just when Germany, France, and Spain markets had double-digit drops. The ‘resurrection’ of Fiat (who knows if it will continue like that) was possible to the success of the 500L. This new mini MPV has become that popular that last month it exceeded Fiat 500’s sales in Italy and the company said that production target could be easily met. In my monthly analysis, which includes 15 European markets, Fiat sold more than 7 thousand units of the 500L. The result allowed this Fiat to be, once again, Europe’s best-selling B-MPV. Besides, it has become a way to offset the dramatic fall of the Punto. Actually, Fiat is trying to position the 500L not only as a MPV but also as a larger B-Segment in order to hit its competitors and help Fiat to stop losing market share in this segment.

The 500L was the leader again thanks to Italian market which counted for 64% of its sales. The most international small MPV is the B-Max with good results not only in Germany but in other countries. Source: Best Selling Cars Blog

The 500L was the leader again thanks to Italian market which counted for 64% of its sales. The most international small MPV is the B-Max with good results not only in Germany but in other countries. Source: Best Selling Cars Blog

Considering Ford B-Max, Citroen C3 Picasso, Hyundai ix20, Kia Venga, and Opel Meriva, as the base of the comparison, the 500L led again with 7.110 units circa (Germany and Sweden numbers are estimated). This result is 58% more than February record and allows the 500L to gain market share. In February its sales counted for 23%, and one month later the share jumped to 27%, against the fall of the B-Max, C3 Picasso, ix20 and Venga. Only the Meriva and the 500L had record share in March. A big part of the success of the 500L is explained by an excellent month in Italy, which counted for 64% of total. Therefore the dependence became stronger as Italy counted for 50% of the 500L sales in February. Still, it doesn’t mean that Italy is the only market where this Fiat succeeds. It had a record month in Czech Republic, Spain, and France. Besides, the car was recently introduced in the UK (where I am sure it will be an instant hit) and Poland. Compared to its rivals, the 500L is ahead of the second place (in March occupied by the Meriva) by 40%. This is much more than the difference there was between the 500L and the B-Max one month later (the Fiat sold 9% more than the Ford). Once again, good for the 500L (as it is an excellent product) and good for Fiat.

Maybe because of big rebounds, the Meriva had the best performance compared to February figures. The B-Max sales seem to be stabilized. Source: Best Selling Cars Blog

Maybe because of big rebounds, the Meriva had the best performance compared to February figures. The B-Max sales seem to be stabilized. Source: Best Selling Cars Blog

Click here for Fiat 500L against rivals February 2013 Sales Analysis

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19 responses to “March 2013: Once again, the Fiat 500L shines

      • 500L has any chance to be sold in Brazil? Maybe imported? What is the price of 500L in Europe?

      • The information I got is that Fiat will produce a specific product for this segment in Brazil. It may use the 500L as a base but Brazil will have its own product to replace the Idea. They will produce it locally. The price for the 500L in Europe starts at 15.500 euro

      • I’m not 100% sure about the taxes that Fiat will have to pay to import it, but let’s say its 100% of the Europe sale value = 31.000 Euro, in Brazilian currency (today: 1 Euro = 2,62371525 reais), that’s around R$ 81.334,70.

        I hope Fiat produce a good car in Brazil, not a generic 500L, but a real 500L 🙂

    • I don’t think so. Chinese love sedans and now they are moving into SUVs. City-cars are not well appreciated. The same for the 500L. Chinese prefer extravagant cars (full of chrome), while chic/iconic cars like the 500 are not really popular.

    • Getting go through this I asuesmd it had been extremely beneficial. I enjoy you taking time and energy to place this short article collectively. I when yet again locate myself shelling out approach to significantly time the two studying and commenting. But so what, it had been nevertheless worthwhile!

  1. Fiat 500XL is at the door also. First pictures are huge disappointment. It looks very bad. Making car with seven seats from little cute 500 is a huge stretch. I think that Fiat should abort its launch and build bigger, better looking sevenseeater like Ullysse or Lancia Zeta.

  2. Dear Juan Felipe, first of all thks your website is really very nice and interesting. Do you know how many 500L were sold in uk i march? When are they going to deliver the first cars in Usa? thks Antonio

    • Hi Antonio. Thanks for reading.

      The data for 500L sales in the UK I may get it next week, though I am not sure. If I get it I will publish it. I’m sure it will do great in the UK.

      The 500L will be officially introduced in July in USA so deliveries may not take to long after that.

      • thks for yr answer… i agree with you the 500L will be very succssfull at last a middle size mpv made by fiat after years of deep sleep in a vital segment

    • Hi ant, I got the data for 500L sales in the UK in April 2013: 373 units. It was the third best-selling model of the whole group, after the 500 and Panda.

  3. Thks Juan Felipe, step by step 500 L will grow also in uk i’m pretty sure thks for the fresh news ciao

  4. Pingback: April 2013: Fiat 500L slows down | Fiat Group's World·

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