Fiat Chrysler worldwide range is currently composed by more than 80 different nameplates and models that include city-cars, compact cars, luxury sedans, all kinds of SUVs and MPVs, LCV, big trucks and super sport cars. The group sells these cars through 11 brands all over the world with production facilities in USA, Canada, Mexico, Venezuela, Brazil, Argentina, Italy, France, Poland, Serbia, Turkey, India and China. The list includes other cars badged with FCA logos such as the Dodge Attitude for Mexican market (it is a Mitsubishi Mirage) or rebadges between FCA brands like the Dodge Forza for Venezuela (old Fiat Siena), the Dodge Vision for Mexico (Fiat Grand Siena), Chrysler Ypsilon for the UK, Lancia Voyager for Europe (Chrysler Town & Country), and the Rams ProMaster and ProMaster City for North America (old Fiat Ducato and Fiat Doblo).
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In 2014 FCA sold 4,6 million units worldwide with the Ram Pickup ranking first and followed by the Jeep Grand Cherokee and Cherokee and the Fiat 500. Fiat was the best-selling brand of the group but Jeep, at second place, posted the largest increase (along with Maserati). USA was the largest market for the group (in terms of units sold), while Brazil, Italy, Canada and China occupied the following positions. Fiat Chrysler Automobiles is the world’s 7th largest car maker after Toyota, VW Group, GM, Renault-Nissan, Ford and Hyundai Motor Co., and ahead of Honda, PSA, Suzuki, BMW and Daimler.
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Great article showing how many cars FCA make that overlap. Rationalise the products and they could easily be onto a winner, e.g. BRIC countries should have a similar product plan, 500 should be a global product for major nations.
Thanks Kevin. There’s still a lot of things to do in order to reduce costs and improve the processes.