One more time leading the ranking in Europe-15. The Fiat 500L continues to impress in Europe and as it shows the sales registrations during July, when it ranked first with 5.816 units, ahead of the Ford B-Max, with 4.453 units. As usual, the excellent result was mainly explained by its home market, which counted for 61% of the sales in those countries. In June it was 50%. The Fiat had a great month in Italy, but in Spain as well, where it more than doubled the second in the segment. Nevertheless, registrations didn’t exceed 1.000 units barrier in no other market different from Italy. This is not good, as the dependence of the model on Italy becomes quite big. And compared to its rivals, the situation is the same of previous months: the Citroën and the Opel depend 50% on their home markets, while the Ford keeps being the most international and balanced with Germany counting for 39% of its sales.
It is still to early to see the impact of the arrival of the 500L Trekking, on sale in Italy since early July. But this car will certainly help the model to keep leading the global ranking and maybe surpass its rivals in Denmark, Romania, and Slovenia, where it is close to the leader in YTD results. It is true that car rental purchases are helping the model to become that popular. It is the first option offered in small MPV segment by certain car rental companies in France. Corporate purchases also help as it is evident at Fiat headquarters in Turin, where many 500L are at disposition of many of its managers. But it is not an exclusive case of the Fiat. With the only exception of the Hyundai and the Kia, that may not benefit from big purchases coming from corporations, the Ford, Opel and Citroën’s registrations are equally benefited from that kind of purchases. YTD figures show that the 500L is ahead of the B-Max by almost 6.000 units. France is once again its second largest market with many 500L on the roads (it is more common to see the 500L than the new Panda or the Punto). Contrary to France, in Germany sales aren’t doing that good, and it seems that the excellent performance of Spain (where a lot of units are going to car rentals) will soon beat German registrations.
While the 500 had a bad month, down a massive 24% (the second fall this year), the 500L jumped from 541 units sold in its first month to 962 in July 2013. This result allowed Fiat to offset the fall of the 500’s registrations. The 500L result is not bad at all, but it is quite far from its main rivals in that market, the Kia Soul (10.160 and up 0,9%) and the Honda Fit (5.047 units, up 9%). Even if I don’t consider the Mini Countryman a rival of the 500L (the Mini is a B-SUV, and the 500L is a B-MPV), it is interesting to see the Mini’s figures: 2.211 units, up 9%. The coming months will show how the 500L is accepted or not by American consumers. Considering the way Fiat is promoting this car (wonderful advertising campaigns) and the good comments of the specialized press, I think it is going to shine as well. We will see.
Source: Carsitaly.net, Good Car Bad Car, Automotive Austria, SDA Czech Republic, Bilimporter Denmark, Best Selling Cars Blog, KFZ Germany, SEAA Greece, Motorstats Ireland, UNRAE Italy, Rai Netherlands, Carmarket Poland, Car Sales Statistics Romania, ADS Slovenia,ANIACAM Spain, BIL Sweden, Auto-Suisse Switzerland