Fiat & Volkswagen EV plans don’t meet consumer needs

The EV plans announced by many auto makers include lots of products and promising mobility solutions. Fiat and VW plans feature models that are not aligned with the consumer needs.

Global auto industry earns less in Q2-19, but FCA improves its position

The Q2 2019 financial results of 25 auto makers are the best proof that the global economic growth is rapidly slowing down.

The real competitors of Fiat, Alfa Romeo & Jeep

Once again, I had the chance to attend the press day at Paris motor show to see the latest products and trends. This year the event featured a more modest scenario as many brands decided to skip the show. However, there were big news coming from the French stands but especially from the German premiums. […]

Q3-17: FCA’s earnings/car almost doubled VW Group’s

It was a good third quarter for FCA. Beyond Sergio Marchionne’s usual optimistic outlook, the financial situation of the Italian-American car maker is stable and going in the right direction. That is the first conclusion based on the full Q3 financial results published this week. Basically, the company is earning more money by selling […]

World: 62 million cars sold in Jan-Sep 2015

During the first 9 months of this year the world’s 24 largest car makers registered/sold/delivered around 57,17 million cars, up by 0,8% from the volume seen during Jan-Sep 2014. The total would grow up to around 62 million including some Chinese brands that don’t communicate their results. The number is based on the quarterly financial results […]

B-SUV: why VW doesn’t join the party?

It’s well-known in the industry that the latest hottest trend is the small SUVs rising demand. Europe, Brazil, North America and Asia have all being touched by this boom which in some cases has offset the bad results coming from other segments. That’s how many automakers have joined the party by launching in most of the […]

Pros & Cons of a marriage GM-FCA

FCA needs a partner and it must arrive soon. That’s what Sergio Marchionne has been saying to the capital markets since he explained his presentation about the advantages of sharing projects and costs in an industry that burns billions of dollars trying to develop new cars. But that’s not the only reason: FCA needs to […]

Competitors: BMW & Skoda’s “successful” cannibalization

There’s a new category in my site: the competitors analysis. I’ll try to look at specific marketing or products cases to understand the dynamic of FCA’s main competitors. This time the analysis will focus on two brands and some of its products, their positioning and the possible cannibalization there might be. I took the cases […]