Another big launch from Fiat. The new Mobi city-car is perhaps the brand’s most important global introduction of 2016 as it is expected to reach big production numbers and hit key markets. The Fiat Mobi was conceived, developed and manufactured in Brazil aiming to stop the big sales drop posted by the company during the […]Read More Mobi: the anti-crisis Fiat for Brazil
They can be considered the embryos of a new segment. The well-known (in Europe) 4×4 off-road version of the Fiat Panda, named Cross, and the recently presented Renault Kwid could become the pioneers of the still to come A-SUV or City-SUV segment. Although they are both based on standard passenger cars and they’re included in the […]Read More Fiat Panda Cross & Renault Kwid: 2 City-SUVs for 2 different worlds
India is a key market for any car maker and FCA has problems there. The group is represented by only one brand, Fiat, and it hasn’t been able to occupy an important position in the 2,6 million units Indian car market. It is a difficult market not from the point of view of the competition […]Read More Fiat India struggles to meet its targets. Analysis.
Global car industry is facing new times. After the big crisis in USA and Europe (which is still under recovering process), and the stagnation in Japan, the world probably heads to a new complicated scenario. The developing economies that allowed many car makers to offset the crisis in the first world are now part of an […]Read More Alert: emerging car markets boom to slow down
Non-official pictures coming from Indian sites were published showing an updated version of the Fiat Punto. It is more or less what we already saw some months ago when Fiat presented the Avventura concept, a ‘SUV-wanna be’ Punto that was very well commented by the public during those days. The Avventura and the new Punto are part of Fiat […]Read More New Fiat Punto: for India only?
For the second month in a row, Fiat India sold more than 1.000 units, up a massive 66% on September 2012, and 8% on August 2013. It was the second best performance after Honda. Market share jumped from 0,3% in Sep/12 to 0,52% one year later. Of course there is still a lot to do […]Read More Looking for solutions. The case of Fiat India
More than 1.000 units sold in one month. This result wasn’t possible since May 2012, when sales dropped 53% on May 2011 (the last month of strong growth). Since then, Fiat’s share shrunk from 1,25% in 2009 to 0,29% in 2013 YTD, after several product and distribution problems. Competition became tougher with more offer coming […]Read More The resurrection of Fiat in India?
Last week Fiat India presented the Linea T-Jet following its strategy to gain more market share with more new versions of its current range. This sedan was initially offered with 2 different engines: one 1.4 petrol with 89 hp, and 1.3 MultiJet Diesel with 92 hp. These engines are a bit small for a this […]Read More India: the Linea gets some vitamins
It is one of the first Western car makers to sell its cars in India and now is one of last in the ranking. This story is not unusual with Fiat. They were successful in the beginning thanks to the Fiat 1100 Delight, which is still part of the landscape as a taxi in main […]Read More India 2012 Full Year Analysis
It seems Chrysler’s plans to enhance Jeep presence worldwide begin to take place. The brand expects to sell around 800.000 units by 2014 as it was mentioned in recent plans, so it needs urgently new markets to expand its presence and therefore its global sales. Though Jeep is one of the few 100% global brands […]Read More More Jeep in emerging markets