The Journey was born as new idea of family car and even if it is a weird car and is hard to place it in a specific segment, its good balance of comfort, family car and crossover characteristics, has made of it a hit in many markets. In 2012, Dodge sold around a record of 137.000 units worldwide even if it was forced to leave some markets to welcome the Fiat Freemont, its twin brother from the Italian brand. The good result was possible thanks to USA, where the Journey advanced a wonderful 44%. Canada keeps holding the second position, with stable sales, while Mexico comes third with almost 10% of total sales. Outside NAFTA markets, the Journey had interesting numbers in other Latinamerican countries, such as Colombia (it counts for 96% of the brand’s sales), Argentina and Brazil (where its sales were punished by local currencies revaluation, higher import taxes, and in the case of Brazil, the arrival of the Freemont). There is no data for Chile, Central America and the Caribbean, where this kind of MPV (I personally think it is more a MPV than a SUV), may have had interesting results as well. Actually it is important to mention that I consider the Journey a big MPV (D-MPV) in all markets except for USA and Canada, where the standard for big MPV is bigger. There, I place the Journey in C-MPV segment.
The analysis includes data for 18 countries. There is information about 2012/2011 change for only 11 countries, and there the Journey’s registrations advanced 22%. This nameplate counts for 3,3% of Fiat-Chrysler total sales. Source: see at the bottom of this post.
Dodge sold around 137.000 units of this Crossover. NAFTA market counted for 89% of that number. Source: see at the bottom of this post.
The good results are mainly explained by the good performance in USA. Its sales dropped in Europe as the company decided to sell it using Fiat logo. Very good penetration in Colombian and Argentinian small D-MPV segment. In USA and Canada it makes part of C-MPV. Source: see at the bottom of this post.
1 out of 4 MPVs sold by Fiat-Chrysler (all kind of MPVs, from the small 500L to the big Town & Country), was a Journey. Source: see at the bottom of this post.
Click here to see Dodge brand 2012 Full Year Sales Analysis
Click here to see Dodge Charger 2012 Full Year Sales Analysis
Source: Fiat Group’s World data basis, Best-Selling cars blog, Good Car Bad Car, Revista Motor, Fenabrave, Autoblog Argentina, Auto Rebio Russia.
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