After 4 years in the market Lancia updated the Ypsilon with tiny changes in the exterior and interior. The car that’s considered to be the last Lancia ever got a second life that according to the brand will be available across the main European markets, contrary to what FCA top executives said during the Investor day in May 2014. In an interview to an Italian newspaper, he said that Lancia was going to focus on Italian market with the Ypsilon model only. As of today Lancia keeps attending the main European auto shows showing its subcompact, and Frankfurt 2015 wasn’t the exception. The brand revealed what they call the “new Ypsilon” featuring a new grill and foglights, and the usual new colors and trims (a new infotainment system was also incorporated). But what do people think about it? Thanks to my friend Davide Magini, Web Analytics director in Estrogeni SRL, I can share with you the overall sentiment the car generated during and after its presentation.
Estrogeni is a consultancy firm founded in Rome in 2003. They provide sentiment analysis and marketing services to clients in Cinema & TV, Gaming and Banking industries, as well as telecommunications, fashion and automotive industries.
Click here for the whole presentation (in Italian) Lancia Ypsilon restyling – sentiment analysis
These are the main insights: